Former Safeway #714 - College Station, TX

Safeway and later AppleTree was right in the middle of these two stores.

1725 Texas Avenue South • College Station, TX
This one was one I prepared sometime last month: it's the Safeway in my home town. Safeway's Texas expansion was still on the upswing in the 1970s, and in 1976, College Station, Texas got its very own Safeway store (there were two in Bryan), anchoring the large Culpepper Plaza shopping center, with a lease that lasted the better half of a century (I don't recall exactly, but it was in the ballpark of 60 years). The store wasn't all that large by modern standards but adequately sized for the mid-1970s at a size of 40,000 square feet.

What was remarkable about the Safeway was the competition it weathered over the years. I believe by that time, a Piggly Wiggly (originally Brookshire Brothers), arguably the first full-line supermarket in College Station proper, had already closed. It became an AppleTree in August 1989 with the renaming of the Texas Safeway stores, and because I don't have any interior pictures (when it closed I was still fairly young and certainly not old enough to think about taking pictures).

Here's a chart to show exactly what the store was up against. The distance on the main stretch is 2.75 miles between Farm to Market Road 2818 and University Drive, and I've marked some 10(!) competitors besides our store, though luckily none of them competed all at the same time. You'll have to see it at full size to see what I'm talking about here. The map is arranged so to the right is actually the south.

At the time, I'm not sure if the Redmond Terrace Piggly Wiggly was still there (at the southeast corner of Texas Avenue and George Bush Drive, though of course it wasn't called that at the time, and before you ask, it's named after H.W.), but competition included the Skaggs-Albertsons (soon to be Skaggs-Alpha Beta), located at "9", the Lewis & Coker near Kmart (at "8") which would soon be another Piggly Wiggly by 1977, and FedMart (located at "2). The Safeway is marked on the map with a red "S".

In the early 1980s, competition would begin heating up with a Kroger (6), a short-lived Weingarten (3), and a Winn-Dixie Marketplace (5). During that time, FedMart would close, but just as well since our store had bigger problems. Toward the end of the 1980s, Piggly Wiggly would close as well (so at 1989, 9, 5, 6, are all still open).

The early 1990s brought the opening of a massive Randall's (1) and Albertsons (7), but also H-E-B Pantry (4), the no-frills H-E-B spin-off that lacked pharmacies or full-service departments. During all this time, AppleTree at the corporate level was "dropping apples" rather quickly in Houston and those were carted off by competitors by Fiesta, Kroger, Randalls, and independents.

However, this AppleTree stayed open and continued to fight off its competitors, even managing to outlive Winn-Dixie, which closed at some point in the 1990s. By 2000, there were two Albertsons (7 and 1), a dated Kroger (6), and the H-E-B Pantry (4). Another Kroger opened that year, but it was even more toward the south. There was also another Winn-Dixie more toward the north that remained open all the way up to 2002, but these two stores were far away from AppleTree.

Then, in 2002, it happened. A huge H-E-B (10) opened practically across the street from AppleTree (one stoplight up), which had the advantage of being newer, bigger, cleaner, cheaper, fancier, and overall better. Despite decades still left on the lease, AppleTree closed within 9 months of the opening of the H-E-B. Notice that the AppleTree did not compete with a Walmart Supercenter, the Wal-Mart in town wasn't a Supercenter until well after AppleTree closed for good.

I remember that AppleTree remained standing with the logo on the side of the building advertising space for lease, but what would end up happening is that around the mid-2000s, it would be partially demolished for two new stores: a Spec's Liquor and an OfficeMax (the facades have absolutely no trace of the 1970s Safeway design), though the latter would open several years later (the OfficeMax is the one that holds the original Safeway/AppleTree address). This was in conjunction of a redevelopment of the whole shopping center that would tear out the center of it for a Kohl's.

I say partially demolished because the footprint is the same though the facade is totally different, the south wall is totally different, and the back wall is totally different. There used to be extra walls that jutted out behind the AppleTree (see page 6).

AppleTree as a name would cease to exist within a few years when the last two stores were sold off. But despite that, there are traces of the old AppleTree still there. When I was applying to a job at Spec's (I didn't even get an interview), I was trying to look for some traces of the old store. And sure enough, I found some! These scars in the pavement, I believe, were in fact the spaces where the doors to the Safeway/AppleTree were. Of course, today, they lead to nothing.

Between the premature loss of Randalls and the later loss of Albertsons, there's no presence of Safeway or Albertsons in town anymore, which is a shame...